MEET BIG, RICH, & DREAMY. OUR LUX CO-WASH.This ultra-hydrating co-wash cleanses and conditions all at once! Gently remove buildup and impurities from your curls without stripping natural oils. This rich formula will leave you wondering, how can something so nourishing be so cleansing.ULTIMATE MO..
MEET BOSS BOUNCE. OUR WHIPPED WORLD WONDERMove over, there's a new boss in town. This lightweight, buildable cream melts into strands to deliver definition and hydration for touchable, frizz-free curls. It also works overtime to disguise flyaways and split ends.ULTIMATE MOISTUREBoss Bounce is the ma..
MEET CURL GOALS. OUR HYDRATION FOUNDATIONThis leave-in conditioner hydrates, detangles, and primes with the moisture that all curls crave—and without the weight that drags them down. Curls become more defined when you start with a strong, hydrated foundation before styling. So spray this on damp hai..
MEET CURL REIGN. OUR LIQUID GOLD SAVIORUnlock the secret to worship-worthy curls. Six miracle oils combine to deliver intense hydration, nourishment, protection, and shine. This multi-tasking oil can be used on wet or dry hair as a conditioner, treatment, leave-in, or styler depending on what your c..
MEET ON-REPEAT. OUR DAILY DO-GOODERFor curls that require washing more frequently, use this shampoo that will cleanse without stripping strands of vital oils. This gentle oil-based formula infuses moisture into each strand and mimics curls' natural oils as you cleanse to help restore softness and sh..
MEET GIMME IT ALL. OUR 4-IN-1 BOSSWhen your curls need hydration, this multi-use conditioner gets the job done. Quickly cleanse and condition in one rinse. For days when your style calls for a little more moisture, use this as your hydrating base to prep for styling. If curls are dehydrated and unde..
MEET HYPE IT UP. OUR SAVVY CURL FORMERWhen curls begin to droop on day-two or three (or four, or five...no judgement) this supercharged refreshing spray perks them right up. Chock full of botanicals and good-for-your-curls ingredients, the no-residue formula restores moisture, definition and uniform..
MEET PRIMED & CO. OUR HEAVY-DUTY DOERCurls get primed, prepped, and ready for more (moisture). This ultra-rich nourishing primer doubles as a deeply hydrating daily conditioner. As a primer, it works to improve styling product performance by creating a moisturized base for definition. When used ..
MEET RALLY THE CURLS. OUR DYNAMITE DEFINERThis multitasking formula sets your curls up for success, working hard so you don't have to. The weightless primer boosts strength, enhances definition, increases elasticity, and reduces frizz. Help define and shape day-one curls or use as an overnight treat..
MEET WEATHER OR NOT. OUR ELEMENT DEFIERHumidity is no threat to moisturized curls. This game-changing formula encourages curl definition and creates the perfect frizz-free foundation. By infusing nourishing moisture within strands and sealing the cuticle, frizz and humidity don't stand a chance.ESSE..
MEET WEATHER UP LOTION. OUR FRIZZ NEGOTIATORCurls are more susceptible to humidity due to their unique structure, but with this moisturizing lotion, humidity doesn't stand a chance! This lotion takes no prisoners delivering pillow-soft, defined curls while locking out humidity and defending against ..